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Managing Email in
the Enterprise
by Jit Agarwal |
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The huge volume of
email flying through the internet has resulted in a substantial amount of
information flowing down to the individual. Inability to manage this inflow can
lead to information overflow and communication paralysis. The author
articulates three practices to help manage the massive volume of email most
corporate professional's face on a daily basis.
The turn of the century brought with it not only a new millennium but also a
revolution in the way we communicate. The communication revolution I am
referring to is - Email. Proof of the email communication revolution is
highlighted by messagingonline.net who notes that since the beginning of 2000
the number of emails per year in the US exceeds the volume of standard mail
sent through the USPS. Given that the US postal service has a volume of
approximately 200Billion pieces of mail (normalized without 9/11) over a year,
that's a mighty impressive feat by email. It is estimated (same source) that
within the next few years over 1 Trillion email messages per year will
circulate through out the US. The huge volume of email flying through the
internet has resulted in a substantial amount of information flowing down to
the individual. Inability to manage this inflow can lead to information
overflow and communication paralysis. In a corporate setting this can be
particularly troublesome given the heavy reliance, especially in the technology
sector, on email as the primary method of communication. This article
articulates three practices to help manage the massive volume of email most
corporate professional's face on a daily basis.
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Schedule Email Time: This may seem like a simple concept, but can be
difficult to implement. The practice simply put is to schedule time, on a daily
basis, to review and respond to your emails. The most effective segmentation
I've seen is ½ to 1 hour blocks on your schedule, 2-4 times a day.
Scheduling your email time means that you religiously address email at that
time, and it also means that you DO NOT address email outside of that schedule.
In order to ensure that you actually stick to this schedule, and don't fall off
the wagon, schedule enough total time during a day to get through substantially
all (80%) of your email. There are considerable benefits from following this
approach. First it enables you to focus on and complete the work at hand.
Second, it leads to your being more thoughtful in email threads and can often
result in yours being the voice of reason in a ping-pong exchange. Third, it
enables you to concentrate on both high priority tasks and high urgency tasks
(more on that below). To be clear this tip is not advocating that you don't
respond in a timely fashion to other's emails. In fact the opposite is true;
the regularity of a scheduled time to focus on email and the large volume of
email you receive ensures you will often be more responsive with this method,
not less.
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Apply the Priority Filter: Email, similar to a phone, can be incessant
in nature and therefore consume substantial chunks of your attention and time.
This can happen despite the possibility it may represent little value in
helping you make progress towards your goals. This type of email is
"Urgent But Unimportant" and can represent a large chunk of your
email. In addition, with the current prevalence of RIMMs, Palms and other PDAs
the leash to the email box has gotten longer and more ever present.
Prioritization of emails, considering your own individual priorities, is a key
skill set to adopt to manage large volumes of emails. The benefits for doing so
are substantially in your favor. First, the progress made on your key
deliverables will show when it comes time for your reviews. Second, you won't
be as high-strung or harried to respond to each and every email that comes into
your box. Third, it prevents you from exhibiting an adult form of
"Attention Deficit Disorder," often exhibited by those toting (and
responding to emails on) RIMMs and Palms in meetings. To be clear it is not
being suggested that something urgent won't be important and need to be
addressed immediately. Instead, when managing email, make sure that you don't
assign a level of importance merely based on urgency.
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The One Touch Rule: Essentially the concept here is to reduce the
number of times you "touch" (read, review, process, etc.) a piece of
email down to one. Many individuals make the mistake of going through their
mailbox with the intent of taking action on the mail "later." This
practice usually results in one of two undesirable outcomes, a long delayed
response or more often a substantial pile-up of mail in the inbox. Instead the
goal should be to take immediate action on an email as soon as it is read.
Examples of immediate action that can be taken on an email include, filing it,
responding to it or deleting it. The key is to get it off your plate
permanently via action. Not to leave it lingering around requiring further
action in the future. This may seem like a simple enough rule, but often its
implementation requires you to be ruthless in managing your email box. Given
the ever increasing volume of email professionals face today, what other choice
do they have?
Email as communication mechanism
and medium isn't going away anytime soon. If even one of the tips mentioned
above helps you more efficiently manage your email then it will save you
substantial amounts of time on a daily basis.
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